What sustainability look like in practice.

In this episode of the Green Means Business Podcast, we’re joined by Dr Jeffrey Sherer, Clinical Director and Co Founder of The Dental Design Studio Group, to explore what sustainability actually looks like across a growing dental business.

With 24 practices across the UK, Jeffrey shares some of the practical steps the group has taken to reduce its environmental impact, from digital dentistry and reducing impression materials to tree planting, greener practice spaces and simple changes around energy use, deliveries and waste.

We also discuss why sustainability can matter to patients and team members, how it could help practices attract and retain great people, and why becoming more sustainable does not always require major investment.

Jeffrey also reflects on how the conversation is changing across dentistry, including the growing importance of sustainability within NHS procurement and the wider expectations being placed on practices.

His advice for practices looking to get started is simple: start with one thing, make it measurable, get the team involved and build from there.

🌱 Sustainability does not need to start with a major investment. Small, practical changes can make a real difference.

💷 Reducing energy use, waste and unnecessary deliveries can support both environmental goals and business efficiency.

👥 Sustainability can influence how patients and team members view a practice, and may help attract and retain people whose values align with the business.

💻 Digital dentistry can play an important role in reducing materials, waste and environmental impact.

📈 Sustainability is becoming more relevant across the profession, including in areas such as NHS procurement, meaning practices may need to think more seriously about it in the years ahead.

A practical conversation about sustainability, leadership and how small changes can make a real difference in dental practice.